Business Administration - Marketing

Description:

This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career.

This course introduces ASPE, IFRS, accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements and financial analysis and the ledgers and journals making up a basic accounting system for both sole proprietorship and corporation forms of businesses.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:

Description: This introductory course provides a theoretical and experiential overview of public relations for students pursing studies in business and marketing. The course explores the important role of public relations within organizations and how public relations relates to other functions such as marketing, advertising, investor relations, etc. Students learn to develop a public relations plan based on the RACE framework that leverages key concepts such as research, analysis, communications (tactics and timelines) and evaluation. Through lectures and learning activities, students will be exposed to different types of public relations including media relations, social media, crisis communications, reputation management, community relations and event management

• Hours: 42
• Credits: 3
• Pre-Requisites: COMP1618 OR MKT1040 OR MKT1480
• CoRequisites:

Description: How do marketers figure out what their customers and competitors are going to do, before they do it? They talk to consumers, monitor online ‘buzz’, gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises.

• Hours: 42
• Credits: 3
• Pre-Requisites: COMP1084 OR COMP1141 AND MKT2140 OR MKT2145 AND MKT2330
• CoRequisites:

Description: Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO). Internet Marketing Technology focuses on developing familiarity with these new technologies. You will design a website using industry standard software and SEO best practices. You will append Google Analytics to your site, and link your site to blogging, Facebook, Flickr and Twitter accounts.

• Hours: 42
• Credits: 3
• Pre-Requisites: COMP1618 OR MKT1150 OR MKT2065 OR MKT2460
• CoRequisites:

Description:

This Digital Marketing course will give students an introduction to current social media and digital marketing practices. Students will learn how to develop a digital marketing strategy that is supported by consumer insights, and incorporates social media marketing, search strategies, mobile marketing, content marketing and other forms of digital advertising. Students will also explore measurement and analytics in digital marketing to drive performance

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT2065 OR MKT2460
• CoRequisites:

Description:

Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales

• Hours: 56
• Credits: 4
• Pre-Requisites: MKT2080
• CoRequisites:

Description:

This is an introductory course in financial management. The purpose of this course is to introduce the student to the theory and principles of managerial finance. The course covers cash budgeting, pro-forma statements, leverage (breakeven), short and long term financing, financial statement analysis, management of working capital and lease vs. buy decision.

• Hours: 42
• Credits: 3
• Pre-Requisites: ACCT1025 OR ACCT1030
• CoRequisites:

Description:

Focusing on applying management concepts, this course teaches all phases of the strategic process. Both external and internal contextual issues are discussed providing a wide range of techniques. Using computer simulation and in-class exercises, students appreciate the trade-offs managers face. Using the simulation, students will make decisions and propose corrective actions.

• Hours: 42
• Credits: 3
• Pre-Requisites:
• CoRequisites:

Description: Create a buzz. Attract attention. Generate conversation and spread the word. IMC is a capstone Marketing course where you will develop promotional campaigns that integrate traditional print and electronic Advertising, Sales Promotion, Internet, Social Media, Public Relations, Direct Marketing, and other emerging communications tools. Creative skills developed in earlier courses will be showcased in the execution of these campaigns.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT2090 AND MKT3095
• CoRequisites:

Description: The Art of Negotiation will provide you with the skills for successful negotiations in dynamic negotiations situations. Through case studies and role plays, you will demonstrate a mastering of the negotiation planning process from the pre-planning to commitment stage to reach an optimum outcome. Your skills will be demonstrated in a final business to business sales negotiation.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT3090 OR MKT3095
• CoRequisites:

Description:

Coca Cola. Google. McDonalds. Apple. Strip away the mystery and learn how to build and cultivate a brand. Jam packed with useful information, this course explores the basics of brand marketing and the tailoring of marketing efforts designed to further the name and equity of a specific good, service or idea, differentiate it in a saturated marketplace, and create a loyal following of customers.

• Hours: 42
• Credits: 3
• Pre-Requisites: MKT2090
• CoRequisites:

Description:

Real problems, real clients, real solutions. In Research Consulting, you will undertake a real life research consulting project, managing a large project for a local client over 2 semesters. You will manage the entire research process, from inception and formulation of the research objectives including the development of a research proposal, through research design, fieldwork, data analysis and interpretation, to the preparation and presentation of the written report. Special features that you will enjoy will be an emphasis on project management and the learning and utilization of statistical software to support analysis. Note: this course is the first half of this project-oriented course, and you will continue the project through Marketing Research Consultancy 2

• Hours: 56
• Credits: 4
• Pre-Requisites: MKT2030
• CoRequisites: