Business - International Business

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Courses - January 2023

Level 1

Course details

Introductory Financial Accounting I
ACCT1030

Description:

This course introduces accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements, and the ledgers and journals making up a basic accounting system.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Organizational Behaviour
BUS1021

Description:

This course is a study of workplace behaviour at the individual, team and organizational level. The course explores theories of motivation, perceptions, emotions, team effectiveness, decision making, leadership, power, culture, and change. The concepts and application explored will guide students in their application of best practices to strengthen organizations and their overall effectiveness as global citizens.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Integrated Language Skills for Business
COMM1285

Description:

This course introduces students to the reading, writing, listening, and speaking skills required within the international business field. The course will introduce students to a series of real-world business tasks that will develop business language and intercultural communication skills. The course prepares students to communicate effectively for both personal and professional success.

  • Hours: 56
  • Credits: 4
  • Pre-Requisites:
  • CoRequisites:

Business Computing Applications I
COMP1056

Description:

During this course, the student will learn to effectively use Windows operating system, apply word processing techniques, create basic business presentations, and explore the power of spreadsheets . Students will also learn the skills necessary to operate effectively within the Conestoga College computing environment. An emphasis will be placed on the development of solutions to business problems using commonly available microcomputer tools.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Conestoga 101
CON0101

Description:

This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

  • Hours: 1
  • Credits: 0
  • Pre-Requisites:
  • CoRequisites:

Business Mathematics I
MATH1010

Description:

The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions through four instructional modules. The course stresses business applications using arithmetic, algebra, ratio-proportion and graphing. Applications include payroll, cost-volume-profit analysis and merchandising mathematics. This course stresses logical reasoning and problem solving skills. A Texas Instrument BAII “Plus” calculator is required for the course.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Marketing I
MKT1040

Description:

Marketing is about knowing the customers and the creative and strategic processes to meet their needs, wants and desires. This highly interactive course introduces you to the world of marketing from both a societal and organizational perspective. You will participate in a variety of hands-on practical activities and projects to immerse yourself in the fundamentals of marketing.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Level 2

Course details

Applied Managerial Accounting
ACCT2460

Description:

This is an introductory course in Managerial Accounting for non-accounting students. The course provides the student with an understanding of the types and behaviours of costs used by managers in the planning, decision-making and budgeting processes.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: ACCT1025 OR ACCT1030
  • CoRequisites:

College Reading & Writing Skills
COMM1085

Description:

This course introduces students to the reading, writing, and critical thinking skills needed for academic and workplace success. Students will analyse a variety of texts and apply the steps of planning, writing, and revising to produce writing that meets the expectations of selected audiences and purposes. The course prepares students for college-level writing tasks, research, and documentation by asking them to produce clear, informed, and purposeful documents relevant to both academic and professional contexts.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Data Analysis and Advanced Functions
COMP1003

Description:

During this course the student will learn and apply more advanced features of spreadsheet applications in order to develop comprehensive solutions to business problems; and utilize advanced database functions and business intelligence tools of a spreadsheet to enable an executive to make comprehensive and informed decisions.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMP1056 OR COMP1923
  • CoRequisites:

Business Mathematics II
MATH1020

Description:

The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions. Topics include: simple interest, simple discount, compound interest, annuities and their many applications including amortization, sinking funds, Canadian mortgages and refinancing of loans.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MATH1010
  • CoRequisites:

Products and Services for a Global Market
MKT1540

Description:

In order to have long-term success in any international market you need to adapt and conform your products and services to the differences in regulatory, legal, cultural, and consumer/client requirements. In this course students will learn how these differences impact the cost, product design, packaging, labeling, product testing, and services delivery, and then develop strategies around these custom aspects.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MKT1040
  • CoRequisites:

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Level 3

Course details

Career Success
CDEV1830

Description:

This course focuses on the skills needed to conduct a successful job search. Students will explore the labour market and identify trends that may impact their future careers. They will develop skills for an effective job search including networking, self-marketing documents and tools as well as interview skills. Mock interviews will provide the opportunity for practice, feedback and reflection as students prepare for future interviews. Students will develop a personalized job search plan to support their future careers.

  • Hours: 28
  • Credits: 2
  • Pre-Requisites:
  • CoRequisites:

Professional Writing Skills for Business
COMM1380

Description:

In this second-level communications course, students learn the professional writing skills required for effective communication in business. Students apply their learning to business case studies to produce documents for various purposes and audiences using a range of current business formats. They will also learn to write proposals and reports using research and documentation skills to further prepare them for higher learning and career success.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: COMM1085
  • CoRequisites:

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Feasibility of International Trade
BUS1055

Description:

This course examines the critical steps and decisions needed to determine the feasibility of international trade initiatives. Market research, cost- benefit analysis, and risk mitigation are all required in order to decide if international trade initiatives fit with a company’s strategic direction and improve the bottom line of an organization. Risk analysis then leads to the development of strategies to mitigate identified risks.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MKT1040
  • CoRequisites:

Introduction to Sustainable Business Practices
BUS1205

Description:

This course introduces students to the concepts of sustainability in a business context. It examines issues in sustainability, emphasizing accountability for and reporting the social and environmental effects of an organization's economic actions to stakeholders. As part of this course, students will be introduced to the Sustainable Development Goals (SDGs) and supporting frameworks that can help businesses identify opportunities for long-term value creation based on economic, social, and environmental factors. In addition, students will learn how to support an organization's needs by creating positive change through purpose-driven and sustainable business practices and key stakeholder management.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: MKT1630 AND OPER1500

Introduction to Retail Management
MKT1610

Description:

Retailing is one of the most challenging and multifaceted environments. Retailers need to adapt to the competitive and continually changing environment by formulating strategies, which result in profitable performance. This course gives an overview of key retail strategy components and retail profit drivers and how each of the functional areas inter-connects to deliver a successful retail business. Topics covered include psychology of shopping, selecting target markets, retail locations, store layout and design, merchandise planning and service mix, training and motivating sales associates and customer service strategies. Students will be introduced to Retail pricing, retail budgeting and forecasting.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: BUSS1010 AND MKT1620

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Service Marketing
MKT1620

Description:

Services play a vital role in the global economy. All companies and organizations view services as critical to retaining customers and recognize it as a sustainable competitive advantage. Services present special challenges that must be identified and addressed. Issues encountered in service organizations- the inability to inventory, difficulty in synchronizing demand and supply, challenges in controlling the performance quality of human interactions, and customer participation as cocreators of the value-need to be articulated and tackled by managers. Topics covered include Topics covered include service quality model, gaps model of service quality, listening to customer requirements, managing service promises, aligning service strategy through design and standards, delivery and performance of service and financial and economic effect of service quality.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: BUSS1010 AND MKT1610

Sustainable Marketing
MKT1630

Description:

This course builds on previously learned marketing knowledge and infuses the concepts of sustainability. Consumers are increasingly making conscious purchasing decisions with the environment in mind. In turn, businesses are adopting sustainable practices as well as creating, promoting, and selling more socially responsible products to meet demand. Students in this course will examine the major elements of Sustainable Marketing, explore concepts of keeping green clean and greenwashing. In addition, students will learn to adopt principles of sustainability into the marketing mix to create sustainable marketing plans to improve the triple bottom line.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: BUS1205 AND OPER1500

International Market Entry Strategies
MKT2350

Description:

Market research is vital to ensure success of a new international venture. Students will learn how to assess international market entry options, prepare a business plan, and develop strategic partnerships through research, evaluation, negotiation, and continued communication. The chosen strategy must be successfully implemented and managed through intercultural competence, following an organizational code of ethics and complying with the applicable local and international laws. Implementation of the selected market entry strategy will require management of both direct and indirect exports. It may also require development and management of business arrangements such as foreign mergers or acquisitions, or foreign franchising or licensing.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MKT1540
  • CoRequisites:

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Managing Customer Service
BUSS1010

Description:

Offering exceptional customer service can be a competitive advantage in the service-oriented business world. But what are some of the qualities and skills required to deliver top-notch customer service? This course provides insight into the concepts and skills related to customer service. It gives an overview of what customer service involves today and provides projections for the future, then explores specific skills and related topics. It focuses on key aspects of customer service such skills for success, conflict resolution strategies, building and maintaining relationships, and retaining customers. Topics covered include customer service metrics, communicating resolving complaints, building long lasting customer service programs, conflict styles and conflict resolutions strategies.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: MKT1610 AND MKT1620

Sustainable Operations
OPER1500

Description:

This course will provide students with the opportunity to research and use best practices to improve business productivity and to transition to sustainable operations. Students will analyze implementation and operational decisions. They will also learn environmental management systems that help corporations achieve continuous improvement.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: BUS1205 AND MKT1630

Global Value Chain
OPER2000

Description:

This course examines aspects of the primary activities of Distribution and Inventory Management, and the supporting activities of Document Management and Procurement, which are integral to international trade logistics. Doing business in/with foreign markets requires consideration of different regulatory, financial, geographical, cultural, and consumer requirements. This course examines how organizations obtain resources and what they need to know to control and manage logistical systems within the global value chain in order to implement strategic business management decisions that minimize costs and risks, and maximize international business potential.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MATH1010
  • CoRequisites:

Level 4

Course details

Business Law
BUS2010

Description:

Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Human Resources Management
HRM2040

Description:

The primary focus of this introductory course is to offer the student an overview of the Human Resource (HR) Management function and each of its disciplines. The course emphasis is on the application of the skills and techniques commonly used today by HR professionals in each discipline area, and on understanding how they are related to the organization's overall strategy and objectives. Pertinent legislation is studied in detail. A section of the course is devoted to developing effective job search skills and to presenting oneself effectively in interviews.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Project Management
MGMT2060

Description:

This course will explore the fundamentals of project management in order to provide the student with a solid foundation in this discipline. Through discussion and application of all aspects of project management knowledge areas, students will learn the tools and techniques used to successfully manage projects. This course meets the project management education requirements toward completion of the Project Management Institute’s PMP and CAPM designations.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Electives: General Education
Student must pass 1 Course(s), selected in the Student Portal from available course options

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Sustainability Planning, Reporting and Business Ethics
ETHS1060

Description:

Corporate Social Responsibility (CSR) Programs are increasingly prevalent in organizations of every size. CSR reporting is one function of these programs. This course will explore and compare different research planning frameworks and reporting approaches with regards to sustainability for organizations. Students will conduct stakeholder analysis to determine appropriate audience for an organization’s sustainability report. They will learn to conduct a waste audit as well as perform a critical analysis of an organization’s integrated report. Other concepts explored in this course include the importance of business ethics, and social return on investment.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: OPER1500
  • CoRequisites: ECON1090 AND MGMT1335

International Trade Finance
FIN2170

Description:

In this course students will learn how to keep their business on a strong financial foundation by selecting the best options for negotiation terms and non-payment dispute resolution. Selecting appropriate transaction methods and tools for international trade can mitigate financial risk.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: MATH1020
  • CoRequisites:

Customer Relationship Management
MGMT1315

Description:

In this course, students will examine the practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. Students will learn to use these tools to improve business relationships with customers, assist in customer retention and drive sales growth. Topics covered include CRM, CRM best practices and strategies, CRM software (sales force), effective use of CRM in sales, planning and managing CRM deployments, measuring business performance with CRM.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites: BUSS1010
  • CoRequisites: BUSS1020 AND MGMT1325

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Sustainability and Corporate Social Responsibility
BUS2180

Description:

Modern corporations can no longer operate as autonomous, single-minded organizations. This course provides students with an introduction to the concepts of sustainability and corporate social responsibility (CSR) in a business context. It examines issues in CSR, emphasizing accountability for, and reporting of, the social and environmental effects of an organization’s economic actions to stakeholders. Without exception, the external environments are complex, dynamic, and unpredictable. Companies today are caught in a crossfire of external (and sometimes internal) demands related to how they manage their responsibilities to a wide range of stakeholders, including employees, investors, suppliers, customers, communities, and national governments where they operate, particularly where long supply chains exist in developing nations. As a result of these conditions, corporations can be seen creating dialogue, relationships, and formal inter-organizational ties to a broad number of other parties and constituencies. In addition, those other parties and constituencies are exerting considerable influence on the formulation and execution of strategies. In large measure, the strategic management of these relationships is a keystone to business

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Sales
BUSS1020

Description:

This course focuses on the buying/selling of a product, service or idea. Students are exposed to strategies for selling creative concepts through numerous case studies, exercises and role-plays, which help them develop professional selling skills through implementation of Relationship selling. Students examine the negotiation process and strategic approaches to develop, strengthen, and manage customer relationships. Topics covered include preparation for relationship selling, the relationship selling process, and keys to a successful selling career. communication for successful selling, Retail, business, service and non-profit selling and making professional calls and presentations.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: MGMT1315 AND MGMT1325

The Circular Economy
ECON1090

Description:

As businesses are finding ways to operate post Covid, therein lies opportunities to turn focus to sustainable and inclusive growth, to build a better world for future generations. Organizations that strive to emerge more resilient from the coronavirus pandemic can assess existing operations and consider alternative processes and solutions. This course will introduce the concept of the “Circular Economy”, a new way of doing business which challenges organizations to re-think business models, to design long lasting, reusable, and recyclable products, and to shift the mindset away from “waste management” to “resource recovery”. Students will have opportunities to assess challenges and benefits of contributing to a circular economy and learn to critically evaluate alternative solutions.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: ETHS1060 AND MGMT1335

Electives: Program Option
Student must pass 1 Course(s), selected in the Student Portal from available course options

View Program Option Electives

Please note that all courses may not be offered in all semesters. Go to your student portal for full timetabling details under "My Courses".

Retail Management Capstone
MGMT1325

Description:

Retailing is such a part of our everyday lives that it's often taken for granted. As customers, we often are not aware of the sophisticated business decisions retailers make and the technologies they use. This course focuses on strategies and decision making for retail environments, including bricks and mortar and on-line stores. Topics covered include psychology of shopping, selecting target markets, retail locations, layout, merchandise and service mix, training and motivating sales associates and customer service strategies. Students will be introduced to Retail pricing, retail budgeting, forecasting and technology.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: BUSS1020 AND MGMT1315

Sustainable Business Proposal
MGMT1335

Description:

This is a capstone project and senior level course that integrates many elements of the program. Students are provided with simulation and role-playing exercises that offer them opportunities to practice decision-making, negotiation and dispute resolution techniques and strategies. These simulation materials address many current issues around environment, social and business issues. Projects include designing and delivering a project proposal and developing deliverables that meet client expectations. A final project presentation will be shared by students to demonstrate their work and recommendations.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites: ECON1090 AND ETHS1060

International Marketing and Sales
MKT2360

Description:

Market and sell your goods or services effectively anywhere in the world by developing a strong international brand and building deeper relationships with customers through an effective marketing plan. This course details the considerations an organization must make when promoting and selling products and/or services with an effective sales plan and increasing reach with an e-commerce operation.

  • Hours: 42
  • Credits: 3
  • Pre-Requisites:
  • CoRequisites:

Program outcomes

  1. Conduct an environmental scan to outline and analyze the impact of world issues on an organization’s international business opportunities.
  2. Contribute to market research to support an organization’s international business decision-making.
  3. Prepare documentation and follow procedures to support the movement of products and services in the organization’s global supply chain.
  4. Identify statutory and regulatory compliance issues related to an organization’s integrative trade* initiatives.
  5. Select and contribute to the implementation of strategies to address the impact of cultural differences on an organization’s integrative trade initiatives.
  6. Contribute to the development of an international marketing plan to support an organization’s integrative trade* initiatives.
  7. Identify and interpret relevant international financial documents and identify financial strategies that support an organization’s integrative trade initiatives.
  8. Outline the components of an international business plan and assess how it impacts an organization’s priorities.
  9. Contribute to the planning, implementation and evaluation of team projects using organizational skills.
  10. Apply principles of corporate sustainability, corporate social responsibility and ethics to an organization’s integrative trade initiatives.
  11. Apply current technologies to support an organization’s integrative trade* initiatives.
  12. Develop and present a plan for ongoing personal and professional development to enhance work performance within the international business field.