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View our Virtual tourCourses - May 2023
Level 1
Course details
Introduction to Accounting for Entrepreneurs
ACCT8300
Financial planning and management are challenges faced by many entrepreneurs. In this course, you will prepare and analyze balance sheets, income statements and cash flow statements for a new business venture. Additionally, you will determine start-up costs, sources of financing, taxation, insurance needs and how to assess timelines for profitability.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Conestoga 101
CON0101
- Hours: 1
- Credits: 0
- Pre-Requisites:
- CoRequisites:
New Venture Creation
ENTR8280
This course focuses on strategies for fostering creativity and innovation and processes for developing entrepreneurial ventures. Ideas for new businesses come from a wide range of sources. Students will learn how to create innovative environments, uncover opportunities, and nurture creative commercial solutions. Using best practice tools like Lean Entrepreneurship, you will learn the key components in mapping out an idea for a new venture.
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Operations Management
MGMT8195
When you are creating your own organization, is it important to put the right processes in place to support your sales, order processing, accounting, customer feedback etc. Predictive analytics have enabled businesses to use data to analyze trends and forecast sales, and ultimately, business growth. In this course, you will learn to collect and analyze data, and create structures to support your short- and long-term business goals.
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Sales and Client Relationship Management
MGMT8205
This course will introduce the selling process and its application to the sale of products in a competitive environment. You will develop professional selling skills using practical techniques including live role plays and scenarios.L9
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Growth Marketing Strategies
MKT8470
In this course you will explore the principles of advertising and promotion for products and services as a part of integrated marketing communications. An emphasis on a growth approach to planning, implementing, and evaluating advertising and promotional activities prepares you to create balanced and effective plans.
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Market Research and Experimentation
MKT8480
This course introduces you to a variety of emerging digital tools used in marketing communications with an emphasis on how it impacts the entrepreneur. You will consider the benefits of online and offline strategies as a part of an overall marketing plan. You will also explore tools that assist in market analysis that helps you understand your target market’s expectations and needs.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Level 2
Course details
Diversity, Equity, Inclusion, Belonging and Sustainable Practices
BUS8680
Diversity, equity, inclusion, belonging, and sustainability are key factors in the success of a growing business. In this course, you will learn the leadership skills to become tomorrow’s sustainable business leaders. Students will apply their knowledge and skills to lead a transformation to a smarter, more equitable, and more sustainable enterprise.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Business Analysis
BUS8690
Entrepreneurs are currently faced with data that is of high volume, variety, and velocity that require analytics to gain insights that lead to fact-based management to drive decisions and actions. In this course you will utilize current analytic technologies to create the business analysis that drives sound decision making and profitability.
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Corporate Innovation
ENTR8290
The role of innovative leaders requires a variety of creative thinking skills to manage organizational complexities and diverse workforce needs. In this course, students will delve into the world of innovation and its crucial role in organizational success. Through a comprehensive exploration of various concepts and strategies, students will develop the necessary skills and knowledge to drive innovation within their future ventures. Aspiring entrepreneurs will also learn about the critical role of innovative leadership in managing organizational complexities and meeting the diverse needs of a workforce. The course will equip students with a range of creative thinking skills essential for navigating challenges and capitalizing on opportunities.
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
New Venture Project
ENTR8300
This course provides the practical knowledge to prepare for starting and completing a project successfully. It will cover the components and tasks related to complex projects that often involve multiple functional teams, departments, stakeholders, and deliverables. This knowledge will help establish priorities and effectively manage your projects.
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
Venture Finance
FIN8330
In this course, you'll explore the world of venture capital and learn the fundamentals of investing in startups and early-stage companies. Topics covered include venture capital industry overview, valuation methods, due diligence, deal structuring, and exit strategies. This course will provide the understanding of essential insights and strategies to navigate the venture capital landscape.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Management and Leadership
MGMT8215
Organizations are complex and are becoming even more so given the rapid pace of technological change, globalization, and the problems and competitive pressures that these bring. Leaders need to be able to lead and motivate individuals and teams in the organization to bring about continuous improvement, and thereby compete in the global economy. To that end this course will cover fundamental concepts of effective management and leadership in the global economy
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Program outcomes
- Develop a comprehensive plan, addressing all major business functions, for a new organization/ enterprise to test the viability of a start-up venture
- Create and deliver persuasive business presentations to a variety of audiences to achieve support for a business idea
- Use financial modelling and management concepts to inform sound strategic decision making while maintaining compliance with legal and regulatory requirements
- Devise marketing plans using appropriate traditional and digital tools, techniques, and strategies to launch an innovation or new idea
- Model ethical and corporate social responsibility practices within leadership strategies to encourage a considerate corporate culture.
- Apply various sales strategies, methods and techniques to generate revenue and effectively manage client relationships
- Develop connections with entrepreneurs, business innovators and ecosystem partners to enhance professional networks
- Use evidence-based analysis within the organization to support decision-making and to evolve business ideas
- Analyze best practices and business frameworks to realign strategies supporting operational sustainability.