Business Management - Entrepreneurship and Innovation

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Courses - May 2023

Level 1

Course details

Introduction to Accounting for Entrepreneurs
ACCT8300

Description:

Financial planning and management are challenges faced by many entrepreneurs. In this course, you will prepare and analyze balance sheets, income statements and cash flow statements for a new business venture. Additionally, you will determine start-up costs, sources of financing, taxation, insurance needs and how to assess timelines for profitability.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Conestoga 101
CON0101

Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities.

Hours: 1
Credits: 0
Pre-Requisites:
CoRequisites:

New Venture Creation
ENTR8280

Description:

This course focuses on strategies for fostering creativity and innovation and processes for developing entrepreneurial ventures. Ideas for new businesses come from a wide range of sources. Students will learn how to create innovative environments, uncover opportunities, and nurture creative commercial solutions. Using best practice tools like Lean Entrepreneurship, you will learn the key components in mapping out an idea for a new venture.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Operations Management
MGMT8195

Description:

When you are creating your own organization, is it important to put the right processes in place to support your sales, order processing, accounting, customer feedback etc. Predictive analytics have enabled businesses to use data to analyze trends and forecast sales, and ultimately, business growth. In this course, you will learn to collect and analyze data, and create structures to support your short- and long-term business goals.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Sales and Client Relationship Management
MGMT8205

Description:

This course will introduce the selling process and its application to the sale of products in a competitive environment. You will develop professional selling skills using practical techniques including live role plays and scenarios.L9

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Growth Marketing Strategies
MKT8470

Description:

In this course you will explore the principles of advertising and promotion for products and services as a part of integrated marketing communications. An emphasis on a growth approach to planning, implementing, and evaluating advertising and promotional activities prepares you to create balanced and effective plans.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Market Research and Experimentation
MKT8480

Description:

This course introduces you to a variety of emerging digital tools used in marketing communications with an emphasis on how it impacts the entrepreneur. You will consider the benefits of online and offline strategies as a part of an overall marketing plan. You will also explore tools that assist in market analysis that helps you understand your target market’s expectations and needs.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Level 2

Course details

Diversity, Equity, Inclusion, Belonging and Sustainable Practices
BUS8680

Description:

Diversity, equity, inclusion, belonging, and sustainability are key factors in the success of a growing business. In this course, you will learn the leadership skills to become tomorrow’s sustainable business leaders. Students will apply their knowledge and skills to lead a transformation to a smarter, more equitable, and more sustainable enterprise.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Business Analysis
BUS8690

Description:

Entrepreneurs are currently faced with data that is of high volume, variety, and velocity that require analytics to gain insights that lead to fact-based management to drive decisions and actions. In this course you will utilize current analytic technologies to create the business analysis that drives sound decision making and profitability.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Corporate Innovation
ENTR8290

Description:

The role of innovative leaders requires a variety of creative thinking skills to manage organizational complexities and diverse workforce needs. You will learn to strategize proactive solutions and develop creative, critical, design, and systems thinking skills for your marketing needs.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

New Venture Project
ENTR8300

Description:

This course provides the practical knowledge to prepare for starting and completing a project successfully. It will cover the components and tasks related to complex projects that often involve multiple functional teams, departments, stakeholders, and deliverables. This knowledge will help establish priorities and effectively manage your projects.

Hours: 56
Credits: 4
Pre-Requisites:
CoRequisites:

Venture Finance
FIN8330

Description:

This course offers you ways to seek financing for your new venture. You will also consider how to leverage capital, credit and how to set up financial systems that ensure sustainability.

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Management and Leadership
MGMT8215

Description:

Organizations are complex and are becoming even more so given the rapid pace of technological change, globalization, and the problems and competitive pressures that these bring. Leaders need to be able to lead and motivate individuals and teams in the organization to bring about continuous improvement, and thereby compete in the global economy. To that end this course will cover fundamental concepts of effective management and leadership in the global economy

Hours: 42
Credits: 3
Pre-Requisites:
CoRequisites:

Program outcomes

Develop a comprehensive plan, addressing all major business functions, for a new organization/ enterprise to test the viability of a start-up venture
Create and deliver persuasive business presentations to a variety of audiences to achieve support for a business idea
Use financial modelling and management concepts to inform sound strategic decision making while maintaining compliance with legal and regulatory requirements
Devise marketing plans using appropriate traditional and digital tools, techniques, and strategies to launch an innovation or new idea
Model ethical and corporate social responsibility practices within leadership strategies to encourage a considerate corporate culture.
Apply various sales strategies, methods and techniques to generate revenue and effectively manage client relationships
Develop connections with entrepreneurs, business innovators and ecosystem partners to enhance professional networks
Use evidence-based analysis within the organization to support decision-making and to evolve business ideas
Analyze best practices and business frameworks to realign strategies supporting operational sustainability.