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Level 1
Course details
Introduction to Business
BUS1012
- Hours: 56
- Credits: 4
- Pre-Requisites:
- CoRequisites:
College Reading & Writing Skills
COMM1085
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Spreadsheets for Marketers
COMP1141
During this course, the student will gain hands-on experience using Microsoft Excel and will learn how to create and effectively use spreadsheet documents for their marketing careers. Students will learn and apply advanced features of spreadsheet applications to develop comprehensive solutions to business marketing problems; and utilize the advanced database functions and business intelligence tools of a spreadsheet to make comprehensive and informed business marketing decisions. A variety of software features will be explored including spreadsheet designs; basic to advanced formulas and functions; charting and database features; PivotTables and Pivot Charts; dashboarding and monitoring tools, and a variety of formatting tools.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Conestoga 101
CON0101
- Hours: 1
- Credits: 0
- Pre-Requisites:
- CoRequisites:
Business Mathematics I
MATH1010
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Marketing I
MKT1040
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Graphic Design for Marketers
MKT1150
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Level 2
Course details
Digital Assets and Video Marketing
MKT1590
Continuing your journey into the world of marketing through visual communication and design, you will learn a how to develop and manage digital assets including branding, marketing collateral, and advertising production. Discover User Experience (UX) design principles, DAM best practices, and video production for marketing and social media. By the end of this course, your knowledge of digital asset management and video marketing will make you a valuable asset to clients, marketing team, or your own business.
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT1150
- CoRequisites:
Managing Marketing Communications
MKT2050
Businesses today have a variety of messages to get out to the public. Using scenario based learning techniques, you will learn how to effectively communicate using the written word through numerous channels. You will learn how to internally market messages as well as how to convey those same messages to an external market or to other key stakeholders.
- Hours: 42
- Credits: 3
- Pre-Requisites: COMM1085
- CoRequisites:
Sales
MKT2080
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Marketing Plans and Presentations
MKT2145
Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids.
- Hours: 56
- Credits: 4
- Pre-Requisites: MKT1040 OR MKT1480
- CoRequisites:
Quantitative Marketing
MKT2330
- Hours: 42
- Credits: 3
- Pre-Requisites: MATH1010 AND MKT1040 OR MKT1480
- CoRequisites:
Advertising
MKT2460
You’ve seen them on TV, you’ve seen them at the movies, and you’ve scrolled past them in your socila media. Advertisements help successful companies communicate with consumers. This course will show you how to develop an advertising strategy, create persuasuve messages and select mediums that reach target consumers. By the end of this course you will be able to write campaign slogans, headlines and build advertisements for a variety of mediums. Are you ready to get CREATIVE?
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT1040 OR MKT1480 AND MKT1150
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 3
Course details
Introduction to Accounting
ACCT1025
This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career.
This course introduces ASPE, IFRS, accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements and financial analysis and the ledgers and journals making up a basic accounting system for both sole proprietorship and corporation forms of businesses.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Public Relations for Marketers
MKT1510
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1618 OR MKT1040 OR MKT1480
- CoRequisites:
Marketing Research
MKT2030
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1084 OR COMP1141 AND MKT2140 OR MKT2145 AND MKT2330
- CoRequisites:
Website Design for Marketers
MKT2340
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1618 OR MKT1150 OR MKT2065 OR MKT2460
- CoRequisites:
Digital Marketing
MKT2410
This Digital Marketing course will give students an introduction to current social media and digital marketing practices. Students will learn how to develop a digital marketing strategy that is supported by consumer insights, and incorporates social media marketing, search strategies, mobile marketing, content marketing and other forms of digital advertising. Students will also explore measurement and analytics in digital marketing to drive performance
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT2065 OR MKT2460
- CoRequisites:
Professional Selling
MKT3095
Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales
- Hours: 56
- Credits: 4
- Pre-Requisites: MKT2080
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
Level 4
Course details
Business Law
BUS2010
Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity.
- Hours: 42
- Credits: 3
- Pre-Requisites:
- CoRequisites:
Career Success
CDEV1830
This dynamic career course offers a comprehensive exploration of essential skills and strategies required for career success. Students will learn to navigate the labour market effectively, conducting research to identify employment opportunities and potential employers that align with their career goals. They will also attain skills in writing professional self marketing documents, tailored to specific job opportunities. With a focus on interview preparation, students will participate in students will participate in a range of simulated scenarios, learning to respond confidently and competently to various interview questions, enhancing their employability and interview performance. By the end of the course, students will emerge equipped with the skills and strategies needed to thrive in today's competitive job market.
- Hours: 28
- Credits: 2
- Pre-Requisites:
- CoRequisites:
Retail Marketing
MKT2020
- Hours: 42
- Credits: 3
- Pre-Requisites: MATH1970 OR MKT2330 AND MKT2140 OR MKT2145
- CoRequisites:
Direct and Database Marketing
MKT2090
- Hours: 42
- Credits: 3
- Pre-Requisites: COMP1084 OR COMP1141 AND MKT2065 OR MKT2460
- CoRequisites:
Channel Marketing
MKT2400
Unprecedented disruption in-channels-to market are challenging businesses of all types and sizes. Changing consumer demographics and demand are shifting from Product consumption to Services (Rent vs Own) giving rise to online and offline channel integration where new distribution channels are dictating terms to producers. Managing the complex and dynamic Place “P” in the marketing mix, this course will provide students with greater insight into building and managing a 22nd Century distribution strategy and the application of a rational economic framework for strategizing new and existing profitable channels to market. The overall question explores answers to, not just where to find your customer, but the channels you must distribute in to cover and satisfy their ever changing demands.
- Hours: 42
- Credits: 3
- Pre-Requisites: MKT1040
- CoRequisites:
International Marketing
MKT3020
- Hours: 42
- Credits: 3
- Pre-Requisites: MATH1970 OR MKT2330 AND MKT2140 OR MKT2145
- CoRequisites:
Student must pass 1 Course(s), selected in the Student Portal from available course options
Program outcomes
- Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
- Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
- Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
- Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
- Contribute to the development of strategies related to pricing for a product, good and/or service.
- Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
- Participate in conducting market research to provide information needed to make marketing decisions.
- Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
- Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
- Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
- Develop learning and development strategies to enhance professional growth in the field.
- Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
- Operate within a framework of organizational policies and practices, when conducting business of the organization.