We commit to a 4-day schedule, including some late afternoon, evening, and Saturday classes at our Kitchener - Downtown (DTK) campus.
Students in this program must bring a mobile device that meets the minimum required specifications.
This is an eText program. Learn about eTexts at Conestoga.
Program description - September 2021
Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.
Tuition & fees
Tuition and fees are currently unavailable; please check back at a later time. For terms starting after May 2021, details will not be available until spring 2021.
Canadian fee details
Returning student tuition & fees
Awards & scholarships
Student Financial Services awarded more than 400 awards, scholarships and bursaries last year.
Delivery sequence - September 2021 - Kitchener – Downtown