Program description - September 2024
Some of the largest and most innovative brands in the business world, like Google, Apple and Facebook, are sustained by massive sales machines. Good salespeople are expert communicators, passionate problem-solvers, and the engine behind a company’s success. The Business Development and Sales Graduate Certificate program prepares graduates for a dynamic career in business-to-business sales of products, services and ideas. Students learn the guiding principles of professional selling and complex negotiations, as well as strategies for customer relationship management and strategic account management success. Courses in finance, communication, and business-to-business marketing ensure a strong foundation while courses in sales technology and social selling address the leading edge of the profession. Students will learn how to approach the multi-dimensional world of business development in organizations. The program provides opportunities for students to practice their selling and business development skills in ongoing live roleplays and real-world case studies. Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program can earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations. Interested in taking this program on a part-time basis? It's possible to complete this program while still working full-time and fulfilling your other commitments. For more information, please visit our Continuing Education Business Development and Sales program.
Tuition & fees
Tuition and fee details for the 2023-2024 year are listed below. Books and supplies may be additional.
Canadian fee details
Returning student tuition & fees
Program device & software requirements
This program requires you to have a device that meets certain specifications. For most students, this cost is in addition to the tuition & fees listed above.view device requirements
Awards & scholarships
Student Financial Services awarded more than 400 awards, scholarships and bursaries last year.