Business - Marketing - Accelerated

About the Program

Business - Marketing is a two-year diploma program designed for people seeking a high-level overview of the marketing industry. The program focuses on the fundamental principles of marketing and gives graduates hands-on skills to gain employment in the marketing industry.

The program offers courses in advertising, graphic design, internet, research, sales, events and retail while developing teamwork, communication and general business skills. In addition, students participate in the design and presentation of marketing, advertising and event plans.

Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA). This program is accredited by the CPSA Institute as providing all 35 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Students successfully completing this program will earn their Sales Certificate from the CPSA Institute. Learn more about the CPSA Institute professional designations here.

The program is delivered in four consecutive semesters.

Program Information

Length: Two-year Ontario College Diploma program
Delivery Sequence: Doon (Kitchener) - September/2020 - Fall | Winter | Spring/Summer | Fall
Location: Doon (Kitchener)
Start: September
First-Year Capacity: 10

Admission Requirements

Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
Grade 11 Mathematics, C, M (U/C), or U, or equivalent, OR Conestoga College Preparatory Mathematics (MATH1375)
For more information on preparatory programs, visit Academic Upgrading

Note re: Admission Requirements

Effective September 2021, applicants with transcripts from institutions where the language of instruction is not English must demonstrate English language proficiency with a minimum test score on one of the following language proficiency tests or equivalent scores from another internationally recognized English language test:
- IELTS overall band of 6.5 with no band less than 6.0
- TOEFL iBT 88
- CAEL 70, no sub-test band score less than 60
- PTE Academic 58
- Conestoga English Language Test (CELT) Band 6

Admission Procedures

An academic strength is calculated by averaging the submitted marks of required subjects. If more than one mark is received for a required subject, the highest mark will be used in the calculation.
Ten (10) additional marks are added to each Advanced level, OAC, U, U/C, and post-secondary course used in the calculation of academic strength.
A sound mathematical and English background is important for success in this program and is considered during the admission selection process.

Tuition & Fees

Tuition fee details for the 2019-2020 year are listed below. Fees for the next academic year are unavailable at this time. Books and supplies are additional.

Domestic Fees

Estimated fees based upon the previous academic year (2019 / 2020) for Business - Marketing - Accelerated - Program # 2242

Doon - Fall 2019 Level 1 & 2 & 3 (Program Start: 2019-09-03)
Description	Fall 2019	Winter 2020	Spring 2020
Full-time Program Tuition	$1348.00	$1348.00	$1348.00
Recreation/Athletics Fee	$70.50	$70.50	$70.50
Technology Enhancement Fee	$135.00	$135.00	$135.00
Capital Development Fee	$74.83	$74.83	$74.83
CSI Health Plan Fee	$295.00	$0.00	$0.00
ONE Card Fee	$7.00	$7.00	$7.00
CSI Legal Protection	$28.00	$0.00	$0.00
CSI Advocacy Fee	$12.50	$12.50	$12.50
CSI Event Fee	$40.00	$40.00	$40.00
CSI Student Clubs	$3.50	$3.50	$3.50
Locker Fee	$5.00	$5.00	$5.00
Alumni Services	$5.00	$5.00	$5.00
Student Spaces	$10.00	$10.00	$10.00
Graduation fee	$15.00	$15.00	$15.00
Academic Support Fee	$18.00	$18.00	$18.00
CSI Academic Support Fee	$5.00	$5.00	$5.00
Health and Wellness Fee	$20.00	$20.00	$20.00
CSI Health and Wellness Fee	$10.00	$10.00	$10.00
Career Services Fee	$10.00	$10.00	$10.00
CSI Career Services Fee	$10.00	$10.00	$10.00
Session Total	$2122.33	$1799.33	$1799.33
Year Total			$5720.99

Doon - Fall 2019 Level 4 (Program Start: 2018-09-04)
Description	Fall 2019
Full-time Program Tuition	$1348.00
Student Priority Fee	$0.00
Recreation/Athletics Fee	$70.50
Graduation/Alumni Services Fee	$0.00
Administration Fee	$0.00
Technology Enhancement Fee	$135.00
Capital Development Fee	$74.83
CSI Association Fee	$0.00
CSI - Advocacy Fee	$0.00
CSI Health Plan Fee	$295.00
ONE Card Fee	$7.00
CSI Legal Protection	$28.00
CSI Advocacy Fee	$12.50
CSI Event Fee	$40.00
CSI Student Clubs	$3.50
Locker Fee	$5.00
Alumni Services	$5.00
Student Spaces	$10.00
Graduation fee	$15.00
Academic Support Fee	$18.00
CSI Academic Support Fee	$5.00
Health and Wellness Fee	$20.00
CSI Health and Wellness Fee	$10.00
Career Services Fee	$10.00
CSI Career Services Fee	$10.00
Session Total	$2122.33
Year Total	$2122.33

International Fees

Estimated International fees based upon the previous academic year (2019 / 2020) for
Business - Marketing - Accelerated - Program # 2242

Doon - Fall 2019 Level 1 & 2 & 3 (Program Start: 2019-09-03)
Description	Fall 2019	Winter 2020	Spring 2020
International Program Tuition	$6250.00	$6250.00	$6250.00
Recreation/Athletics Fee	$70.50	$70.50	$70.50
Technology Enhancement Fee	$135.00	$135.00	$135.00
Capital Development Fee	$74.83	$74.83	$74.83
CSI Health Plan Fee	$295.00	$0.00	$0.00
ISR	$375.00	$375.00	$375.00
ONE Card Fee	$7.00	$7.00	$7.00
CSI Legal Protection	$28.00	$0.00	$0.00
CSI International Health Fee	$500.00	$0.00	$0.00
CSI Advocacy Fee	$12.50	$12.50	$12.50
CSI Event Fee	$40.00	$40.00	$40.00
CSI Student Clubs	$3.50	$3.50	$3.50
Locker Fee	$5.00	$5.00	$5.00
Alumni Services	$5.00	$5.00	$5.00
Student Spaces	$10.00	$10.00	$10.00
Graduation fee	$15.00	$15.00	$15.00
Academic Support Fee	$18.00	$18.00	$18.00
CSI Academic Support Fee	$5.00	$5.00	$5.00
Health and Wellness Fee	$20.00	$20.00	$20.00
CSI Health and Wellness Fee	$10.00	$10.00	$10.00
Career Services Fee	$10.00	$10.00	$10.00
CSI Career Services Fee	$10.00	$10.00	$10.00
Session Total	$7899.33	$7076.33	$7076.33
Year Total			$22051.99

Doon - Fall 2019 Level 4 (Program Start: 2018-09-04)
Description	Fall 2019
International Program Tuition	$6250.00
Student Priority Fee	$0.00
Recreation/Athletics Fee	$70.50
Graduation/Alumni Services Fee	$0.00
Administration Fee	$0.00
Technology Enhancement Fee	$135.00
Capital Development Fee	$74.83
CSI Association Fee	$0.00
CSI - Advocacy Fee	$0.00
CSI Health Plan Fee	$295.00
ISR	$375.00
ONE Card Fee	$7.00
CSI Legal Protection	$28.00
CSI International Health Fee	$500.00
CSI Advocacy Fee	$12.50
CSI Event Fee	$40.00
CSI Student Clubs	$3.50
Locker Fee	$5.00
Alumni Services	$5.00
Student Spaces	$10.00
Graduation fee	$15.00
Academic Support Fee	$18.00
CSI Academic Support Fee	$5.00
Health and Wellness Fee	$20.00
CSI Health and Wellness Fee	$10.00
Career Services Fee	$10.00
CSI Career Services Fee	$10.00
Session Total	$7899.33
Year Total	$7899.33

Financial Assistance

The Ontario Student Assistance Program (OSAP) is a needs-based program designed to help Ontario students cover the cost of post-secondary education. Funded by the federal and provincial governments, OSAP is intended to promote equality of opportunity for post-secondary studies through direct financial assistance for educational costs and living expenses. These interest-free loans are intended to supplement your financial resources and those of your family. The majority of students apply for loan assistance via the OSAP website. Students can also print the application booklet through the OSAP website.

For more information, please visit Financial Services/Awards.

Graduate Opportunities

This two-year program prepares graduates for an entry-level marketing position in a wide range of employment settings including retailers, advertising agencies, product or service industries, non-profit organizations, small businesses, and self-employment.

For more details on related occupations, job market information and career opportunities, see the Government of Canada website: https://www.jobbank.gc.ca/home

Pathways & Credit Transfer

Conestoga pathways enable students to build on their academic achievements in order to earn a degree or additional credential. Pathways are formed through agreements between Conestoga programs or partner institutions. View the transfer agreement opportunities for this program.

Often applicants have earned credits from another college or university that may allow a student to be granted advanced standing or exemption. Learn more about credit transfer opportunities at Conestoga.

Prior Learning Assessment and Recognition (PLAR)

Conestoga recognizes prior learning of skills, knowledge or competencies that have been acquired through employment, formal and informal education, non-formal learning or other life experiences. Prior learning must be measurable at the required academic level and meet Conestoga standards of achievement for current courses. Challenge exams and portfolio development are the primary methods of assessment. Other methods of assessment may be available depending upon the nature of the course objectives. Successful completion of the assessment results in an official course credit that will be recorded on the student's Conestoga transcript. PLAR cannot be used by registered Conestoga students for the clearance of academic deficiencies, to improve grades or to obtain admission into a program.

Learn more about PLAR.

Program Courses

Course Details (2242)
Course Code	Course Title and Description
Level 1
COMM1085	College Reading & Writing Skills Description: This course focuses on the reading, writing and critical thinking skills needed for academic and workplace success. Students will analyse, summarize, and discuss a variety of readings and apply the steps of planning, writing, and revising in response to written prompts. This course prepares students for post-secondary writing tasks, research, and documentation. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
COMP1084	Spreadsheets Description: Students gain hands-on experience using Microsoft Excel creating an assortment of spreadsheet documents. A variety of software features will be explored including: worksheet, chart and database features; multi-sheet workbook options; functions, formulas and 3-D formulas and a variety of formatting tools. Hours: 21 Credits: 2 Pre-Requisites: CoRequisites:
COMP1317	Information Technology Description: It is important and empowering to understand the world of information technology. This course will explore the IT space to give you an understanding of how information moves within and between organizations, how to keep data secure, how to problem solve and troubleshoot using technology and how to map out technical solutions to a variety of problems. Hours: 21 Credits: 2 Pre-Requisites: CoRequisites:
CON0101	Conestoga 101 Description: This self-directed course focuses on introducing new students to the supports, services, and opportunities available at Conestoga College. By the end of this course, students will understand the academic expectations of the Conestoga learning environment, as well as the supports available to ensure their academic success. Students will also be able to identify on-campus services that support their health and wellness, and explore ways to get actively involved in the Conestoga community through co-curricular learning opportunities. Hours: 1 Credits: Pre-Requisites: CoRequisites:
MATH1010	Business Mathematics I Description: The purpose of the course is to provide the student with a mathematical basis for personal and business financial decisions through four instructional modules. The course stresses business applications using arithmetic, algebra, ratio-proportion and graphing. Applications include payroll, cost-volume-profit analysis and merchandising mathematics. This course stresses logical reasoning and problem solving skills. A Texas Instrument BAII “Plus” calculator is required for the course. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
MKT1040	Marketing I Description: Marketing is about knowing the customers and the creative and strategic processes to meet their needs, wants and desires. This highly interactive course introduces you to the world of marketing from both a societal and organizational perspective. You will participate in a variety of hands-on practical activities and projects to immerse yourself in the fundamentals of marketing. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
MKT1150	Graphic Design for Marketers Description: You will learn how to apply the principles of graphic design along with an introduction to standard industry software for designers including PhotoShop, Illustrator and InDesign to develop exciting, professional print ads, online ads, brochures, and other marketing materials. You will also gain hands on experience with creating videos. Skills developed in this course are applied and augmented in other courses in the program, notably, Advertising, Brand Management, Direct and Database Marketing, Website Design for Marketers and Integrated Marketing Communications. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
Electives: General Education Student must complete a minimum of 42 Hours
Level 2
MKT1510	Public Relations for Marketers Description: This introductory course provides a theoretical and experiential overview of public relations for students pursing studies in business and marketing. The course explores the important role of public relations within organizations and how public relations relates to other functions such as marketing, advertising, investor relations, etc. Students learn to develop a public relations plan based on the RACE framework that leverages key concepts such as research, analysis, communications (tactics and timelines) and evaluation. Through lectures and learning activities, students will be exposed to different types of public relations including media relations, social media, crisis communications, reputation management, community relations and event management Hours: 42 Credits: 3 Pre-Requisites: MKT1040 or MKT1480 CoRequisites:
MKT2050	Managing Marketing Communications Description: Businesses today have a variety of messages to get out to the public. Using scenario based learning techniques, you will learn how to effectively communicate using the written word through numerous channels. You will learn how to internally market messages as well as how to convey those same messages to an external market or to other key stakeholders. Hours: 42 Credits: 3 Pre-Requisites: COMM1085 CoRequisites:
MKT2065	Advertising Description: You've seen them on TV, you've seen them at the movies, and you've read them in your favorite magazine. Successful companies talk with their customers through carefully planned advertising campaigns that include advertising, as well as other traditional and emerging promotional tools. You will learn how marketers profile customers, and then you will develop a traditional media advertising campaign making use of software and design principles developed in MKT1150, Graphic Design for Marketers. Hours: 42 Credits: 3 Pre-Requisites: MKT1150, MKT1040 or MKT1480 CoRequisites:
MKT2080	Sales Description: This course focuses on the buying/selling of a product, service or idea. Students will develop professional selling skills based on practical techniques and scenarios to implement Relationship Selling. The focus is on Business to Business (B2B) selling with the student acquiring the ability to utilize the structured selling process. This course is also designed to develop and refine the student's presentation and networking skills. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
MKT2145	Marketing Plans and Presentations Description: Building on the fundamentals of Marketing I, your knowledge is enhanced to successfully market goods and services through the use of case studies. This course will teach students how to both develop a marketing plan as well as how to effectively communicate that plan to key stakeholders. Through individual and small group presentations, students will demonstrate effective delivery techniques and successful incorporation of a variety of audio-visual aids. Hours: 56 Credits: 4 Pre-Requisites: MKT1040 or MKT1480 CoRequisites:
MKT2330	Quantitative Marketing Description: Quantitative skills are becoming increasingly important for all marketers. This hands-on course will look at some of the basic formulas and arithmetic in which marketers use to measure, evaluate and plan different marketing activities. Students will learn to calculate and interpret numbers, think critically, and choose the best way to both create and measure marketing success. Hours: 42 Credits: 3 Pre-Requisites: MATH1010, MKT1040 or MKT1480 CoRequisites:
Electives: General Education Student must complete a minimum of 42 Hours
Level 3
BUS2010	Business Law Description: Introducing the legal system which governs personal and commercial relationships in Canada, this course provides knowledge of the basic legal concepts in order to gain insight into judicial reasoning. Areas covered range from contract law to real property and protection of creativity. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
MKT2030	Marketing Research Description: How do marketers figure out what their customers and competitors are going to do, before they do it? They talk to consumers, monitor online ‘buzz', gather competitive intelligence, and analyze trends; in other words, they use marketing research. In this course, you will be introduced to that creative, analytical world of marketing research. You will examine the role of research in the marketing process, and explore the various types of marketing research approaches. You will be immersed in the practical application of marketing research skills through a variety of hands-on projects and exercises. Hours: 42 Credits: 3 Pre-Requisites: COMP1084, MKT2330, MKT2140 or MKT2145 CoRequisites:
MKT2070	Event Marketing Description: You will gain practical knowledge about event marketing that can be applied in real-world scenerios. In this course you will learn how to plan and budget for an event marketing campaign, use various methods of promotion, build a sponsorship program and perform a post-event analysis to determine improvements for future events. Hours: 42 Credits: 3 Pre-Requisites: MKT2050, MKT2065, MKT2080 CoRequisites:
MKT2340	Website Design for Marketers Description: Marketers are experiencing an explosion of new and exciting ways to reach their customers. Companies talk to their clients through blogs, Twitter, Facebook, YouTube, Flickr, podcasts and other media. Interactions with customers can be tracked using buzz monitoring tools like Google Analytics, Radian6, BuzzMetrics and others. The overall effectiveness of a company's ability to reach customers using the internet can be tuned and tweaked by following the best practices of Search Engine Optimization (SEO). Internet Marketing Technology focuses on developing familiarity with these new technologies. You will design a website using industry standard software and SEO best practices. You will append Google Analytics to your site, and link your site to blogging, Facebook, Flickr and Twitter accounts. Hours: 42 Credits: 3 Pre-Requisites: COMP1317, MKT1150, MKT2065 CoRequisites:
MKT3095	Professional Selling Description: Learn how to swim with the sharks. Through this highly interactive and hands on course, you will develop and hone your professional selling abilities and become proficient in using SalesForce.com. You will construct a business-to-business presentation to sell a service or concept, including all aspects of the sales process from prospecting right through to a successful close. After this thorough immersion into professional selling, refining and polishing your plan, with numerous role plays with your peers, and an intense one-on-one sales presentation with your instructor, you will be prepared to launch a lucrative career in sales Hours: 56 Credits: 4 Pre-Requisites: MKT2080 CoRequisites:
OPER1160	Introduction to Supply Chain and Operations Management Description: A Supply Chain is a network of organizations that are involved in the different processes and activities that produce value in the form of products and services in the hands of the ultimate customer or consumer. Operations Management is one of the three major functions of a business, along with Marketing and Accounting / Finance, and focuses on designing, creating, and improving goods and services. Understanding key Supply Chain and Operations Management foundations is crucial to any company's success and profitability. This introductory course will expose students to topics related to how products and services are created and delivered to the customer. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
Electives: General Education Student must complete a minimum of 42 Hours
Level 4
ACCT1025	Introduction to Accounting Description: This course introduces the non-accounting student to the subject of Accounting. It is designed to teach the student an essential life skill. The course focuses on the logic of accounting principles and relates it to the financial well being of the student. The student will learn a basic understanding of accounting that can be used in both their personal life and business career. This course introduces ASPE, IFRS, accounting terminology, the accounting equation, the double-entry system of bookkeeping, the accrual basis of accounting, financial statements and financial analysis and the ledgers and journals making up a basic accounting system for both sole proprietorship and corporation forms of businesses. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
CDEV1830	Career Success Description: This course focuses on the skills needed to conduct a successful job search. Students will explore the labour market and identify trends that may impact their future careers. They will develop skills for an effective job search including networking, self-marketing documents and tools as well as interview skills. Mock interviews will provide the opportunity for practice, feedback and reflection as students prepare for future interviews. Students will develop a personalized job search plan to support their future careers. Hours: 28 Credits: 2 Pre-Requisites: CoRequisites:
ECON1020	Microeconomics Description: This course will function as a study of how people in society deal with the problem of scarcity. It will introduce students to principles that are essential to understanding contemporary microeconomic issues facing Canadian society. Economic models will be utilized to analyze decisions made by individual economic units in an economy such as households and firms, the interaction of these units under varying market structures, and the impact of various government policies. Topics of study will include principles of economics, supply and demand theory, consumer theory, production and cost theory, and the determination of equilibrium price and output under different market structures. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
HRM2040	Human Resources Management Description: The primary focus of this introductory course is to offer the student an overview of the Human Resource (HR) Management function and each of its disciplines. The course emphasis is on the application of the skills and techniques commonly used today by HR professionals in each discipline area, and on understanding how they are related to the organization's overall strategy and objectives. Pertinent legislation is studied in detail. A section of the course is devoted to developing effective job search skills and to presenting oneself effectively in interviews. Hours: 42 Credits: 3 Pre-Requisites: CoRequisites:
MKT2020	Retail Marketing Description: Retailing is such a part of our everyday lives that it's often taken for granted. As customers, we often are not aware of the sophisticated business decisions retailers make and the technologies they use. This course explores the ins and outs of retailing and the complex decisions in selecting target markets and retail locations, determining what merchandise and services to offer, distributing merchandise to stores, training and motivating sales associates, and deciding how to price, promote, and present merchandise. Hours: 42 Credits: 3 Pre-Requisites: MATH1970 or MKT2330, MKT2140 or MKT2145 CoRequisites:
MKT2090	Direct and Database Marketing Description: Every time you get a tweet from your favorite store, every time you get a newsletter about a new product, every time you scan a QR code in a magazine or on a poster, every time you contact a company for support material or assistance, you are experiencing Direct Marketing. In this course you will explore how companies establish a direct or one-to-one relationship with their customers. You will examine how companies use databases to collect and mine data to target their best customers and enhance their bottom lines. You'll be amazed by how much information companies can gather about their customers. Hours: 42 Credits: 3 Pre-Requisites: MKT2065 CoRequisites:
MKT3020	International Marketing Description: This ia an introductory course in International Marketing. The inter- national economic environment and its impact on international marketing will be closely examined from a Canadian viewpoint. The benefits of international trade will be explored. Through a major research assignment, students will obtain a greater understanding of International Marketing. Hours: 42 Credits: 3 Pre-Requisites: MKT2140 or MKT2145, MATH1970 or MKT2330 CoRequisites:

Program Outcomes

Contribute to the development of a marketing plan that will meet the needs or goals of a business or organization.
Contribute to the development of an integrated marketing communication plan of a product, concept, good, and/or service based on an identified market need or target.
Contribute to the development of new and/or modified marketing concepts, products, goods, and/or services that respond to market needs.
Contribute to the development of strategies for the efficient and effective placement/distribution of a product, good, and/or service to respond to an evolving market.
Contribute to the development of strategies related to pricing for a product, good and/or service.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Participate in conducting market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately, in oral, written, graphic and interactive media formats.
Plan, prepare and deliver a sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Operate within a framework of organizational policies and practices, when conducting business of the organization.

Program Advisory Committees

The College appoints Program Advisory Committee members for diploma, degree, certificate and apprenticeship programs. Committees are composed of employers, practitioners and recent program graduates. College representatives (students, faculty, and administrators) are resource persons. Each committee advises the Board on the development of new programs, the monitoring of existing programs and community acceptance of programs.

For a list of the current members, please visit our Program Advisory Committees.

Program Handbook

Handbook

Apply Now

Domestic students should apply online at www.ontariocolleges.ca or by phone at 1-888-892-2228.

ONTARIOCOLLEGES.CA
60 Corporate Court
Guelph, Ontario
Canada N1G 5J3

Detailed steps on the application process may help you to apply.

International students should apply online using the Ontario Colleges.ca International applicant portal. Please note that not all programs are open to international students; check the list of open programs on our International Student Programs web page before applying.

For additional program information, call the Information Centre at 519-748-5220 ext 3656.

Disclaimer

The College reserves the right to alter information including requirements and fees and to cancel at any time a program, course, or program major or option; to change the location and/or term in which a program or course is offered; to change the program curriculum as necessary to meet current competencies in the job market or for budgetary reasons; or to withdraw an offer of admission both prior to and after its acceptance by an applicant or student because of insufficient applications or registrations, over-acceptance of offers of admission, budgetary constraints, or for other such reasons. In the event the College exercises such a right, the College’s sole liability will be the return of monies paid by the applicant or student to the College.

Students actively registered in cohort delivered programs who take longer than the designed program length of time to complete their studies are accountable for completing any new or additional courses that may result due to changes in the program of study. Unless otherwise stated, students registered in non-cohort delivered programs must complete the program of study within seven years of being admitted to the program.