Bachelor of Design (Honours)

Program description - September 2021

The Bachelor of Design is a four-year degree in visual design with a complement of courses in entrepreneurship, marketing, and management. The program will ensure graduates have both the creative and visual acuity, and the knowledge of business strategy, that are necessary to create design solutions for current market needs. Conestoga’s Bachelor of Design is unique in Ontario for offering students a truly interprofessional perspective that blends visual design, entrepreneurship, and liberal studies courses with co-op opportunities, enhanced studio space, printing facilities and access to advanced technology, as well as state-of-the-art on-campus facilities. Limited enrolment and small class sizes ensure student access to faculty with professional experience in the fields of visual design and business development. As a comprehensive design program, students take courses in typography, visual design, colour theory, design studio, drawing and illustration, photography, interactive design, as well as entrepreneurship, branding, marketing, business management, writing and presentation skills, and group dynamics. The program employs a project-based learning approach that addresses design and entrepreneurship skills, as well as a variety of prescient issues including accessibility, sustainability, and corporate and social responsibility. Students engage in dynamic studio projects for both in-class and live clients.