Strategic Marketing Communications

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Please note:

We commit to a 4-day schedule, including some late afternoon, evening, and Saturday classes at our Kitchener - Downtown (DTK) campus.

Students in this program must bring a mobile device that meets the minimum required specifications.

This is an eText program. Learn about eTexts at Conestoga.

Program description - January 2023

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally. All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Program details

Code: 1403
Delivery: Full-time
Length: 2 years
Start: January 2023
Campus: Kitchener – Downtown
Credential: Ontario College Graduate Certificate

Program contacts


Academic school

Business

CONESTOGA COLLEGE
Virtual Open House
Saturday, November 20th 10:00 a.m. - 2:00 p.m

Tuition & fees

​Tuition and fee details for the 2021-2022 year are listed below.  Fees for the next academic year are unavailable at this time. Books and supplies are additional.

2 Terms

Canadian

International

Tuition
-
$14500.00
Ancillary Fees
-
$3274.97
Total Fees
-
$17774.97

Canadian fee details

Description 0.00 0.00

Returning student tuition & fees

View all Canadian tuition & fee details for all levels
View all International tuition & fee details for all levels

International fee details

Description Winter 2022 Spring 2022
Grad. Cert. Program Tuition $7250.00 $7250.00
Administration Fee $25.00 $25.00
CSI Health Plan Fee $201.00 -
CSI Association Fee $110.00 $110.00
CSI International Health Fee $355.10 -
CSI Legal Protection $20.10 -
Device Fee $629.00 -
eText Fee $282.00 $72.00
Graduation/Alumni Services Fee $27.50 $27.50
HST $81.77 -
ISR $375.00 $375.00
ONE Card Fee $10.00 $10.00
Student Services $60.50 $60.50
Technology Enhancement Fee $137.50 $137.50
CSI - Student Frosh Kit Fee (optional) $65.00 -
CSI Event Fee and Campus Life (optional) $30.00 $30.00
CSI Student Clubs and Societies (optional) $4.00 $4.00
Sustainability Fee (optional) $5.00 $5.00
Term Total $9668.47 $8106.50
Year Total   $17774.97

Returning student tuition & fees

View all Canadian tuition & fee details for all levels
View all International tuition & fee details for all levels

Financial assistance

Financial assistance is not available for this program.

Awards & scholarships

Student Financial Services awarded more than 400 awards, scholarships and bursaries last year.

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Delivery sequence - January 2023 - Kitchener – Downtown

FALL WINTER SPRING
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Break Class Class